Luc’s Story

As the founder and owner of Permagard, I bring a lifetime of experience in the paint protection industry. With extensive knowledge and years of dedicated work, I take pride in the success of Permagard. Our exceptional products, combined with the hard work of our certified applicators, have established Permagard as a leading brand in the industry. Today, we estimate that over $35 billion worth of assets worldwide are currently protected with our top-quality coatings.

My journey began 40 years ago when I started a mobile detailing business in San Francisco and Marin County, California, during my high school years. In 1987, I pursued further studies in Aix-en-Provence, France. Inspired by new horizons, I established a detailing company on the French Riviera in 1989, which eventually led to the creation of a global network of automotive detailing centers. 

Embracing emerging technologies in 1998, I founded PERMAGARD, focusing on protecting larger assets such as aircraft and yachts. Starting with small Cessna aircraft that arrived in Cannes-Mandelieu, France, for maintenance from Africa, we rejuvenated and protected these planes, restoring their appearance before their return journey. Over time, we expanded our expertise to larger jets. In 2003 we began treating with Permagard commercial aircraft, from the Airbus A320 to the Boeing 787 Dreamliners, spanning from Australia, to the United States.

Today, Permagard is the preferred choice for customers seeking to safeguard their aircraft paintwork, with many applications performed on production aircraft or freshly painted ones as well as on older paint jobs requiring rejuvenation. Our commitment to excellence led to approvals from renowned brands such as Airbus, Bombardier (in process), Dassault, Embraer, Gulfstream, and Textron.

Our marine division has also been steadily thriving in various Mediterranean regions. This includes the Cote d’Azur coastline, the shipyards of Viareggio and Livorno, as well as the island of Palma de Mallorca. Starting with smaller boats, we gradually ventured into protecting production super yachts. Moreover, Permagard Marine is one of the few coatings approved by Viking Yachts for use on both paint and gelcoats.

In 2016, building on our success in aviation and yachting, we ventured into the automotive industry. Collaborating directly with leading automobile manufacturers, Permagard Automotive is now offered in their top dealerships across Japan, India, Australia, Belgium, Mexico, and the Middle East. Notably, Permagard Automotive has gained approval from BMW, Mazda, Mercedes Benz, Mitsubishi, and Honda.

All Permagard-branded products have been manufactured in Miami, Florida, located in the harsh environment of the Sunshine State. The highly challenging conditions of this region provided the perfect environment to engineer a superior and resilient product for surface protection. Importantly, this product safeguards surfaces without altering the original characteristics of the paint.